Introduction

Top UK hotel management company is seeking investment funds to acquire a traditional 19th-century Victorian-style hotel located in one of the most picturesque areas of the country. Built on a 50,000 m2 plot of land, the hotel has a total of 145 rooms and offers a number of amenities. Gross yield for the first year is expected to be around 14%. What the management company suggests is a partial renovation that will contribute to an increase in profit by 7% within five years.

Additional Facts

  • No of Bedrooms: 2 singles, 30 twins, 77 Doubles & 5 suites
  • Meeting Rooms: 12
  • 2019 Rev: €3,100,000
  • EBITDA: € 0,45milllion
  • Wedding organized in 2019: 75
  • Leisure facilities: Gym, Pool, jacuzzi, steam room, spa

SWAT Analysis

  • Strengths
    • Close to City Center
    • Good property for weddings and social events
    • Nice grounds within the hotel
  • Weaknesses
    • Tired property and some areas need attention but an overall refresh is required
    • Although close to City center not easy access to the center
  • Opportunities
    • The yield management system will be implemented
    • More weddings and social events
    • Introduce leisure groups
  • Threats
    • Underperforming city center hotels and as a result, they offer discounts to attract business. This has a knock-off effect on the hotel rate

 

 

Picture Gallery

Amazon Waverly 1

Amazon Waverly 2

Amazon Waverly 3